MedTech Innovation 360
Nectar is an award-winning product development company based in southern California. Our product design and development process is an interdisciplinary approach combining industrial design, user experience design, mechanical engineering, and electrical engineering that ensures product designs are successfully executed into production. We’ve been helping clients design products that connect to their users and expand their markets for over 30 years. We are firm believers in the team approach to product developments, which is why we'd like to share our wisdom with like-minded individuals, hence why we've created this podcast. Join us as we take a deep-dive into common product development topics and share our views.
MedTech Innovation 360
#6 The Power of Marketing in the Medical Device Industry
Join host Sarah Clark and a panel of experts in this episode as they uncover the vital steps in medical device product development. With guest Mike Sleva, a seasoned professional in medical device marketing, you'll explore essential aspects of commercialization, the significance of branding, positioning, and the power of thorough market research. Whether you're a startup or a seasoned player, gain insights to stay competitive in this ever-evolving industry. Tune in for actionable strategies and valuable tips to guide your product development journey.
